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The Switch-To Gag

And why it's killing America

There are a lot of things wrong with movies and commercials today, but the one I'm complaining about today has to be the most asinine waste of brain power ever.

My gripe starts with me sitting in my trusty armchair eating some tasty food and drinking a delicious beverage. I had decided to rot my mind for the evening by watching TV, but I had no idea how right I was when that new ice-skating movie commercial came on. You know, the one with what's-his-fuck and the other jackass.

Towards the end of the commercial, what's-his-fuck says something along the lines of, "Are you an official here? Because you've officially given me-" and then it switches to a shot of someone getting banged in the nuts or something. It doesn't matter what they switched to, it just matters that they switched. And there lies the problem: the switch-to gag.

Everyone has that uncle they hate. He's the one who tells the same fucking jokes over and over and laughs even harder every time he tells them. That's what the switch-to gag is. It was funny once, but then they used it in EVERY FUCKING COMEDY FLICK COMMERCIAL EVER and they ruined it.

The humor for the switch-to gag is based solely on the viewer having a dirty mind and expecting something off-color. By switching-to something else before the actor can mumble the rest of the lame joke, the punchline is left to the imagination. NOW THAT'S COMEDY. If I were in charge of the commercial, here's how the gag would go:

What's-his-fuck: Are you an official here? Because you've officially given me-
Switch to a shot of What's-his-fuck being kneed in the sack
What's-his-fuck: Oh no! I got kicked in the nuts! Comedy!
Switch to a shot of What's-his-fuck sitting in a recliner watching his commercial on TV.
What's-his-fuck: Dear Lord... what have I done?
What's-his-fuck hangs himself

Much better.

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